In collaboration with SHINES Creative, merchandise was developed for Shure’s 100 Years Artists & Engineers activation. The pieces were released at the 2025 NAMM Show—the largest trade show in the music and sound industry—and through Shure’s online store.

Using elements from Shure’s official asset library, the design pairs the brand’s 100 Years mark with the iconic SM58 microphone, which is a symbol of Shure’s enduring influence on music performance and sound engineering. The result honors the brand’s heritage while presenting it through a contemporary, wearable format for artists, engineers, and fans.