A MENTAL HEALTH CAMPAIGN MADE FOR STUDENTS, BY STUDENTS

Mental healthcare isn’t one-size-fits-all. It’s not always about therapy or medication. START WITH YOU invites college students to embrace and celebrate the simple, personal, and sometimes unexpected ways we find comfort and feel better each day.

An animated character with a round orange face and big black eyes, showing only the head and part of the body. The character is inside a pocket made of denim fabric with the words "START WITH YOU" printed on it.

OUT OF POCKET, IN CONTROL

START WITH YOU speaks the language of today’s college students. No two people are exactly alike, the same way that there is no one-size-fits-all in mental healthcare. Everyone has their own ways of feeling better every day, and some may be more out of pocket than others.

OUT OF POCKET, IN CONTROL

START WITH YOU‍ ‍speaks the language of today’s college students. No two people are exactly alike, the same way that there is no one-size-fits-all in mental healthcare. Everyone has their own ways of feeling better every day, and some may be more out of pocket than others.

CAMPUS TAKEOVER

START WITH YOU brings awareness to campus mental health resources through posters, button pins, and activities. In high-traffic areas, students are invited to jot down their own go-to ways of feeling better, drop them in a bucket, and pick one from a peer. This simple exchange encourages laughter, connection, and the discovery of new, everyday strategies for supporting mental health.

A round white button with an illustration of a cute orange character wearing blue denim overalls inside a pocket-shaped label with the text 'START WITH YOU.' The button is partially open, revealing the metal pin on the back.
A postcard with an illustrated character holding a pocket with text 'Start with you' inside it. The postcard has a phrase 'When I need to feel better, I like to:' printed in orange on a cream background.
A young woman with long hair wearing a black dress and carrying shopping bags stands outside a store in front of a colorful poster board on a glass window. The poster has handwritten notes and graphics about feeling better through activities like playing basketball, putting on makeup, and listening to music.