As part of my internship at GSW, I developed a mobile experience with the purpose of displaying data visualizations in a way that is engaging and approachable for today’s college students.

The research that GSW’s integrated strategy interns revealed is that students are tired of dry, clinical campaigns and messages. With this assignment, I asked myself: how do I get this data in front of students in a way that connects with them?

The result is LEVEL UP! a data visualization that is modeled after the look of classic 8-bit video game graphics.

I chose this theme because it is one that resonates across generations, and it conveyed a simple, yet important message: stylized data can help us understand the problem, but real-world solutions are essential to closing the treatment gap for students.